OUR SERVICES
MEDIA RELATIONS / PR
Since Hype's inception, we've cultivated relationships with the press in a variety of media outlets. We have positioned the company as a resource to both press and clients in order to place compelling stories in a targeted fashion.
SOCIAL MEDIA
Hype Social works with clients to strategically develop and implement an integrated social networking presence and brand-specific voice, with a hands-on approach (partnering with clients and/or managing their network), which allows them to stay relevant and generate a dialogue with the public.
MARKETING
We assist clients with the creation and implementation of marketing materials, advising on collateral material, reels, web sites and more.
SPECIAL EVENTS
We promote, organize and assist with putting that extra ounce of fun into any kind of special event.
WRITING
Bios, company profiles, press releases, & articles. We craft prose that clearly and cleverly sends your message to its intended audience. Our staff is comprised of published writers who can translate ideas into action.
ABOUT US
Hype is a boutique communications agency that provides brand-strategic PR, Marketing and Social Media services to creative companies. We provide an extremely hands-on approach to client service and a collaborative philosophy that positions us as a preferred resource to members of the media. Dedicated to the entertainment industry as a community, Hype is committed to keen storytelling and promoting the creative process.
SPECIAL AGENTS
Our carefully assembled and highly trained Special Agents are on a mission to provide brand-strategic communications services to creative companies, boost profiles and spread effective brand image worldwide.
JESSIE NAGEL
Special Agent Jessie Nagel is a co-founder of Hype -- a sassy boutique communications agency dedicated to the entertainment industry as a community and promoting the creative process.
In tandem with her Special Agent role Hype, Jessie is a Co-Founder of Green The Bid, a non-profit organization, educational resource, and community dedicated to transitioning the global advertising and production industry to sustainable and regenerative practices. She also serves on the West Board of the AICP (the Association of Independent Producers) and leads the annual AICP Gives Food + Goods Drive and is a member of AICP’s Diversity, Equity and Inclusion Committee.
At the time when branded content was a new buzzword, Jessie channeled her passion for film into co-founding HypeFest — a short subject film festival that showcased branded content, advertising, music videos and promos. The festival enjoyed a five year run and brought together creatives to network and experience engaging content. A founding member of Women in Animation, Jessie was the editor for the organization’s newsletter “Work in Progress” for nearly 10 years. She also helped produce the indie ‘zine “World Famous Crazy Wild” which had an admittedly small but loyal fan base and a random publishing schedule.
Over the years, Jessie has spoken on and curated panels for the Palm Springs International Film Festival, AICP, IPRA, Advertising Week, YDA, the Tellys, and more on a variety of industry-related topics.
COLLEEN O’MARA
Special Agent Colleen O’Mara met her future business partner, Jessie Nagel, while working as a Senior Editor at a reputable trade publication. Fueled purely by their combined, intuitive entrepreneurial spirits and love for adventure, they founded Hype, a boutique agency catering to creative service companies and talents behind-the-scenes in entertainment.
In addition to managing the agency’s newest divisions, Hype Social & Hype Creative, Colleen is committed to community work within the entertainment industry and beyond. A Co-Founder of the Venice Media District (VMD), she served as Director of Communications for VMD, and chaired the committee of the Venice Chamber of Commerce. Recently, Colleen joined the Ojai Art Center Board in a Communications role, and has collaborated on the Ojai Film Festival for several years providing Press Relations for the internationally recognized festival.
Outside of her rewarding work at Hype, Colleen has published articles and essays in a variety of industry publications and newspapers, short story & poetry collections, and a full-length, non-fiction book will soon be found on the shelves of your local bookstore.
A seasoned Speaker, Colleen has moderated panels, served as a panelist, as well as been highlighted as a featured reader & speaker at events in her beloved hometown of Los Angeles, as well as around the U.S.
Interested in having Jessie or Colleen appear on a panel or be your guest on a podcast?
DOMINIQUE MAYORGA
Born and raised in the San Fernando Valley with dreams of building a future as a creative, Dominique Mayorga pursued just about everything under the sun (yes, even door-to-door sales) before finding her way back to her first found love, writing. Used previously as a form of self-expression through poetry, music and creative writing, Dominique was presented with her first peek into the PR world when working social media under the Head of Communications for several event spaces including Wisdome LA and the Museum of Selfies. There, she made the decision to pursue Journalism during what felt like an eternal search for a fulfilling area of study throughout her college career. Ultimately receiving her B.A. in Public Relations from California State University, Northridge, she found the perfect fit and a newfound home at Hype.
Outside of work, Dominique has devoted much of her adolescence to all things music related. A true music connoisseur, she spends her free time digging through vinyl, curating playlists, DJing special events on the weekends and receiving complaints from her next-door apartment neighbors to ‘turn it down.’ She also enjoys exploring different cities and states for ‘must try’ foodie spots and will never turn down a good cup of coffee!
JENNE DIXON
Jenne Dixon is a Los Angeles-based writer and creative director. She advises and strategizes with brands and philanthropies to craft their identity and mission into visual and written mediums.
Specialized in building brand narratives, Jenne has worked with brands Morgan Stanley, Publicis Groupe, LA84 Foundation, University of Maryland Athletics, GoodSport, Positive Coaching Alliance and Visit Orlando. From 2020-2021, she served as the creative lead for the national launch of Pro Sports Assembly, a 501c3 nonprofit organization advocating for diversity and inclusion in professional sports organizations.
Jenne began her career in film production as brand manager for Austin/Dallas-based production and companies. During her tenure in-house, she led rebranding efforts for the rapidly changing media landscapes within the advertising industry – including the explosive rise of social media and streaming content demands, digital short productions, and multi-platform branding. As marketing director, she curated talent reels, designed company web UX/UI, branded collateral, and edited press materials for broadcast projects with AT&T, GameStop, Fiat, and Toyota. Her recent press collaborations include work for brands AMC, CoverGirl, eBay, Infiniti, and Vans.
When Jenne is not doing the above, she is riding her bicycle non-competitively.
HYPE CREATIVE
LOGAN STOODLEY
A writer at heart, Logan Stoodley joined Hype because he couldn’t pass up the opportunity to work for a communications agency that would describe itself as “sassy.” His impish delight from writing almost 100 tweets in a fictitious language for a social campaign are a testament to the joy he finds in the creative opportunities that arise from collaborations with clients. In addition to social media, Logan’s prior work in the entertainment industry has provided him with experience in development, production, and post-production.
Growing up, he would often declare “I’m going to make a movie about [blank].” Ultimately, Logan pursued a degree in film and foolishly moved to Los Angeles after graduating. Spurred on by the unyielding desire to create, when he isn’t rewriting that same damned pilot script for the fifth time, you can find him at home annoying his roommates by shouting at the TV screen while watching hockey games.
HYPE SOCIAL
ALEXANDRA CASS
Alexandra “Lexi” Cass is a digital marketing/ social media specialist and content producer with a passion for film, television and music. For the last 6 years she has been working in the entertainment industry, starting with vetting projects for their developmental slate with Taylor & Dodge at the Cannes Film Festival to helping coordinate Linda Perry’s ‘Rock-N-Relief’ Covid charity concert. She completed her MSc in Communication Science at the top-ranked University of Amsterdam and her B.A in Communication & Media Studies with a focus in Film Studies at Wake Forest University.
When not working, you can find her watching Netflix, eating all the pasta, traveling the world, obsessing over Taylor Swift, and snuggling with her dogs Archie and Winnie.
KIMBERLY PERLMAN
Kimberly Perlman is a seasoned social media manager and creator based in Los Angeles. Holding a bachelor's degree from San Diego State University in Television, Film, and Critical Studies, she has worked on the entertainment side in distribution, development, and at a top talent and literary agency. Kimberly has been a content creator for 9 years and a professional social media marketer for over 4 years.
Since 2015, Kimberly has immersed herself in the ever-evolving landscape of Instagram, securing campaigns with 200+ companies. Her dual role as both creator and industry insider equips her with valuable insights into contract negotiation, algorithm testing, and authentic product promotion. With 8+ years of experience, she has meticulously researched and mastered the art of cultivating engaged followings on TikTok and Instagram.
Specializing in the fashion and beauty industries, Kimberly has collaborated with over 250 clients, including Nike, Revolve, and Charlotte Tilbury. Known for her innovative approach and creative strategies, Kimberly excels in techniques that yield impressive growth. She firmly believes in the endless possibilities these platforms offer for businesses to connect with their audience and achieve marketing goals.
Outside of work, Kimberly enjoys journaling, cooking, watching movies, and spending quality time with her adopted Yorkie Poodle named Biscuit.
ALYSSA SILVERMAN
A two-time Emmy-nominated and two-time NAACP Image Award-winning TV producer, Alyssa Silverman is a veteran entertainment creative, fueling projects that connect with audiences worldwide. Her diverse background, social media savvy, and expertise in television production, podcasting, and scriptwriting has granted her valuable insights that can invigorate the marketing strategies of production companies, agencies, and brands.
Alyssa’s knack for storytelling and community-building combined with her passion for creating meaningful and impactful content has molded her into a sharp leader and collaborative partner, elevating and strengthening her clients and co-workers on every project.
When she’s not working or thinking about her to-do list, Alyssa loves working out and spending time with her husband and two boys, Sonny and Jack.
“Hype is very savvy about brand messaging and designing the best approach to make their clients shine. As a former publicist, I value compelling writing, effective strategy, and social media knowledge. Hype offers all of this wrapped in a fun, collaborative process.”
“Working with Hype has done wonders for our SEO. We’re on the first search page for all of our Directors. These strategic PR releases are increasing our visibility hugely!”
“Personal and expert attention to what we needed and done with a flawless execution!”
HYPE IS PROUDLY AFFILIATED WITH THESE PARTNERS & ORGANIZATIONS:
