Building technology and arts/entertainment businesses and organizations
WE HELP CORPORATIONS AND ORGANIZATIONS GROW THROUGH COMMUNICATIONS
We help you build your brand, business, or alliance by developing and implementing communication campaigns and special projects. We combine our deep storytelling, education, and production experience with our technology and industry know-how and wrap it with deft and attentive service.
Brand Developing and Positioning
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Research, analysis, and insights
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Strategic planning
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Positioning and messaging
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Reputation transformation
Communications
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Bylined articles, Wikipedia content, case studies, and blogs
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Event curation and production
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Community building
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Marketing campaigns
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Press releases and media outreach
Check out some of our recent work and reach out
to learn what we can do for you.
HOW WE'VE HELPED CLIENTS CONNECT,
CAPITALIZE ON OPPORTUNITIES,
AND SOLVE CHALLENGES
ROCHELLE WINTERS' EXPERTISE
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"Rochelle is an extremely diligent and careful project manager. She was instrumental in building our stellar reputation for presenting quality content about transformative technologies early in their development. She was hands-on with every aspect of our educational and informative events—the themes and sessions, speakers, marketing, and production."
Ken Williams, CEO/Exec Director, ETC@USC
Rochelle Winters provides branding, communications, special projects, and conference services to entertainment, technology, and arts entities...large and small. She has counted the Entertainment Technology Center @ University of Southern California (ETC@USC), International Cinematographers Guild (ICG), National Association of Broadcasters (NAB), Sony Pictures Imageworks, Thomson Technicolor, and the Academy of Motion Picture Science and Technology Council among her many clients through the years.
Rochelle developed, curated, and produced ETC@USC’s Digital Town Square symposium series, a senior executive and creative event about emerging technologies impacting entertainment. She also launched, produced, and marketed the Creative Master Series, Birds of a Feather, and CineCentral programs for the NAB Show, a professional trade show serving more than 90,000.
Rochelle spearheaded and executed the public relations campaign that helped Sony Pictures Imageworks earn its first Oscar and launched one of the first -- if not the first -- interactive, online educational institutions. The latter effort played a significant role in the school's recognition with the 21st Century and Best Practices in Programming Awards from the US Distance Learning Association. In addition, the business-to-business marketing campaign Rochelle spearheaded for commercial production studio Pavlov Productions garnered an ADDY Award and was named an ANDY finalist.
Rochelle is an astute listener with excellent writing skills. She enthusiastically dove into highly technical topics with a sensitivity to the foibles of busy executives and a great eye for identifying who actually has influence. With her help, we developed an internal skillset that that is of permanent value to the organization.
Michael Chambliss, Advanced Production Tech Specialist, ICG
