Posted on Tuesday, January 25, 2022
Do you know what’s increasing at a faster rate than videos? Their consumption. Imagine when a single video runs on television or uploaded on social media, how many eyes watch it, how many people share it? People are spending more time in watching videos, and this trend is not going anywhere anytime soon.
Here’s why it’s time you did something about video production for your brand. It may be an explainer video, a video ad, a social media video or a short film.
#1 Video shows great ROI
Many businesses are now hiring top video production companies to create exciting, meaningful videos for them because they believe video has better ROI today. A report says at least 83% of businesses believe that video gives them a good ROI. Though the cost of video production is high, the return on investment is equally high. Besides, engaging in video production leads to creation of a good video content marketing strategy that’s beneficial for the business in the long run.
2 Video shows credibility, builds trust
People believe what they see. When you engage in TV or commercial production, you should keep in mind the cause or the vision that your business stands for. When your cause or belief is clearly seen in your video, your customers trust you and eventually start to buy from you. Videos also stir emotions and when you have touched the lighter, more human side of consumers, you are more likely to convert them into long-term customers. Videos help in building trust and credibility. Look how cleverly Samsung Mobile used this video to show the omnipresence of its phone and the possibilities it offers. Credible enough?
3 Millennials are watching more video
Millennials love to make and watch videos; they constitute a large part of your customers today. They like to watch video content which is closely related to their personal life apart from entertainment. However, it’s interesting that they also like to watch fun advertising videos. The annual Acumen Report developed by Defy Media informed about some interesting reasons why millennials watch video –
videos are boredom killers or time fillers (77%) videos help keep with shows, sports, celebrities (63%) videos are stress busters, help to unwind (61%) videos are mood lifters (57%)
4 Video boosts conversion
Since more customers are found online watching videos, it’s obvious that a conversion rate of video is better than any other medium. Some facts should convince you here –
Including video in an email leads to 200-300% increase in click-through rate [Forrester] 45.4% of users viewed at least one video online over the course of a month. [ComScore] 86% of colleges and universities have a presence on YouTube. [University of Dartmouth] Including video on a landing page can increase conversion by 80%. [Unbounce] Mobile video consumption rises 100% every year. [YouTube]
5 Google ups your content when it’s a video
This doesn’t mean you should create content solely for Google, but it’s definitely a platform where your audience are likely to search for you. Due to video, your potential customers spend more time on your website, your mobile app or your social media page. When the exposure is longer, Google crawlers notice that your site is generating good engagement. SearchEngineWatch says that a business is 53 times more likely to show up on Google if there’s a video embedded in its content.
6 Video encourages people to share on social media
Today every business dream of virality – be it their ads, text content or video content. From businesses to video production agencies, everyone is trying to get that magical potion to make their videos viral. Videos stir such emotions in people that they feel like sharing it with the community, family or friends. This results in organic publicity of both the video as well as its content. However, what brands and marketers need to understand that people are more likely to share a video if it has emotions compared to facts.
7 Video ads do better
In a combined study by Facebook and Nielsen, it was found that 74% of the total Ad Recall can be achieved already within the first 10 seconds of the video. Imagine this kind of impact that a single video can create about your brand.
8 Videos can practically explain anything
If you are a business that thinks that your industry or your niche is hard to explain, think again. Videos can explain practically anything. Videos are especially effective in explaining a new product or service. New businesses are now opting for explainer videos, old brands are launching cause videos to showcase their vision, celebrities are creating spontaneous videos for promoting their movies, a sports season or their labels. Volkswagen wanted to inform the world about its 100% investment in electric cars in style.
The brand teamed up with Swedish electro-punk star Rein in a video titled Electric that became massively shared video on various social media platforms.
Video is no longer one of the parts of content marketing, it should now occupy a sizable share of any marketing. If you are struggling with interesting video content ideas, call us today.
We are a premier production company based out of New York and Los Angeles. Over the years we have partnered with brands and advertising agencies to produce content for TV and social media. Little know secret: while working with international brands and agencies, the time-difference transforms all of us into non-threatening, highly-caffeinated midnight owls.
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